My original business mentor has died

Those of you who have read Cold Calling Is A Waste Of Time know that my first taste of business and the idea of not working took place at a young age for me.

When I was 13 or 14 years old, I became interested in amateur radio (I’m WA2W, for you fellow hams out there) and, unable to afford new radio equipment - which is very expensive - I looked into buying used equipment, and was directed to Mr. John Kakstys, W2FNT, pictured here. I just learned that John has passed away on August 1st. Read the story »

Google Website Optimizer

I’ve been meaning to try Google’s Website Optimizer for a while now. 

I finally got that chance today, and not by choice - I upgraded my server to PHP5 last night, and while it’s been a great improvement overall, my split-testing script apparently isn’t compatible.   Read the story »

Ring ring… interesting split-test results

Since a lot of marketers have had success with using autodialer telephone campaigns, selling coaching programs over the phone, and more, I decided maybe I should try collecting telephone numbers with newsletter signups rather than just from my paying customers.   Read the story »

How Much Credibility Do You Have?

Are you showing up with power and credibility, or do you present yourself with no credibility?

Do you have automatic, assumed trust from prospects, or do you have to fight an uphill battle to earn it?

Are people ready and willing to buy from you up-front, or do they question who you are? Read the story »

The Power of Financial Statements

I’m busy looking through financials from previous months and years and cannot believe how revealing they are.

I’m finding very profitable spikes here and there, and by isolating them and reviewing just what we were doing to cause those profit spikes, I’m able to re-create those activities and generate more big profits. Read the story »

Getting Back to Basics

It’s been a pretty crazy couple of weeks for me … lots and lots to do. My schedule is usually pretty laid-back and relaxed, but as always, when it rains it pours, and even the longest of long days have been flying by, I’ve been so busy.

In all of this, my mind has become really cluttered and I decided to do something about it. Read the story »

Maximizing AdWords Quality Score

I’ve just posted a new video explaining exactly what the mysterious AdWords Quality Score is, how to maximize it for maximum return on AdWords, and how to recover from the infamous “Google Slap” or, better yet, avoid it altogether! Read the story »